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Samuel Williams The Financial Impacts of Corporate Social Responsibility


Corporate Social Responsibility (CSR) is probably one of the most current and evolving issues within the business world today. There is extensive research in to the financial impacts that CSR has upon a business, yet the outcome remains inconclusive due to contradicting findings. This Independent Learning Project presents many of these contentious financial impacts through a literature review. The primary research then focuses on attempts to contribute to current research by questioning employees at a company with a high level of environmental CSR, to discover if it is a determining factor in terms of their recruitment. An online questionnaire has been used to gain information from 66 respondents regarding their opinions and experiences upon environmental aspects when seeking a new job. The research concludes that employees deem environmental aspects of a business to be relevant when applying for a role, yet the majority do not actively seek to find information regarding it, thus overstating its importance through their opinions. Furthermore, the research indicates that utilitarian aspects are rated of higher importance. This may be a result of difficult financial times.

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Samuel Williams The Financial Impacts of Corporate Social Responsibility


Bachelor Thesis from the year 2012 in the subject Business economics - Accounting and Taxes, grade: 1st, Nottingham Trent University, course: Accounting and Finance, language: English, abstract: Corporate Social Responsibility (CSR) is probably one of the most current and evolving issues within the business world today. There is extensive research in to the financial impacts that CSR has upon a business, yet the outcome remains inconclusive due to contradicting findings. This Independent Learning Project presents many of these contentious financial impacts through a literature review. The primary research then focuses on attempts to contribute to current research by questioning employees at a company with a high level of environmental CSR, to discover if it is a determining factor in terms of their recruitment. An online questionnaire has been used to gain information from 66 respondents regarding their opinions and experiences upon environmental aspects when seeking a new job. The research concludes that employees deem environmental aspects of a business to be relevant when applying for a role, yet the majority do not actively seek to find information regarding it, thus overstating its importance through their opinions. Furthermore, the research indicates that utilitarian aspects are rated of higher importance. This may be a result of difficult financial times.

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Arend Grünewälder Corporate social responsibility


Seminar paper from the year 2005 in the subject Organisation and Administration, grade: 1,3, University of applied sciences, Neuss, course: Marketing, 17 entries in the bibliography, language: English, abstract: "Corporate Social Responsibility", or CSR for short, is the buzzword for company'svoluntary initiatives involving a number of various activities and company's programs.But the question is what does Corporate Social Responsibility really means and how isit implemented in German companies? Expectations are growing as the public at largeand, increasingly, the financial markets want to know not just what a company doeswith its profits, but also how it earns them.This assignment examines first in what extend ethical aspects are an essentialcondition for the justification of Corporate Social Responsibility. Therefore the basicaspects of CSR and the paradigms to ethics will be discussed in the first part.Afterwards before examining the situation of CSR in the German businesseslandscape, the main elements to build up a program focussing on social responsibilitywill be listed. Then with the insight of what drives a CSR program, the question how isit implemented in German companies in order to meet stakeholders expectations willbe answered. Several surveys conducted by agencies and the German ministry will bethe basis for an objective reflection of the situation in Germany and illustrating thevariety of initiatives and commitments. Final regards on the problems ...

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Uma Devi Kancharla V, Nalini Bikkina Readings in Corporate Social Responsibility


Events around the world over the last few decades have emphasized the need for corporate entities, their stakeholders, governments and international organizations to take the issue of corporate social responsibility seriously. Today all leading corporate houses in India are involved in various CSR programmes involving education, health and empowerment of women and weaker sections. CSR as a concept argues that enterprises should strive to achieve the delicate balance between socio-economic, environmental concerns and financial factors. This volume identifies the next generation of Corporate Social Responsibility issues that business practitioners will face. New frameworks and concepts are discussed to help sharpen the focus of integration of social responsibility throughout operations. The research papers in this volume decipher the domain of CSR, identify the priorities especially in a world of depleting resources, with an active debate on how a sustainable global market can embrace others within finite resources.

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Clement Bourcart Corporate Social Responsibility. A way forward for business.


Bachelor Thesis from the year 2014 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 19/20, , language: English, abstract: Throughout this thesis, the links between CSR (Corporate Social Responsibility) and the performance of the firm are investigated, mainly looking at four dimensions of corporate performance: Supply Chain, Marketing, Human Capital, and Financial.Thanks to the rise of new, sustainable organizational cultures built around social andenvironmental responsibility, companies can move away from compliance with basicunderlying CSR principles as an obligation, to Corporate Social Opportunity, going fromsimply fulfilling their obligations towards society to actually turning social and environmental involvement into real business opportunities - that is, good business sense.

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Guenther Jauck Potential Areas of Conflict in Mergers


Corporate Social Responsibility is becoming ever more important in these challenging economic times. Real prosperity requires a combination of economic development with social generosity and demands a new approach towards social and managerial engagement.Mergers and acquisitions are typically complex in nature and have to be seen from a wider perspective that takes into account not just business, but also social, human and cultural dimensions as well. The right strategic approach and regard for Corporate Social Responsibility are important preconditions for a successful merger. The fulfilment of these preconditions can create greater shareholder value and strengthen Corporate Social Responsibility. Acting as a responsible corporate citizen does pay off, and the "syndrome of selfishness" can be overcome - at least partly.

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Thomas Demmerling CSR Overload. A Critical Analysis of Corporate Social Responsibility from the Companies. and Consumers. Point View


Master's Thesis from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,5, University of applied sciences Dortmund, course: BWL - Unternehmensethik, Wirtschaftsethik, Marketing, language: English, abstract: The term and concept of "Corporate Social Responsibility" (CSR), which generally means that companies' voluntarily takeover responsibility for different social, economic, ecological, and culture issues, has gained such popularity among academics and the popular media that it seems to be ubiquitous nowadays. More recent incidents and scandals such as "Nestle - Powder Milk", "Shell - Brent Spar", "Enron", "Parmalat", Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR even more. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. It is observable that almost every large corporation makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives. A short look at the websites is enough to notice that companies of many different industry sectors make much effort to present their corporate responsibility initiatives. The companies produce ...

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Christian Bacher Corporate Social Responsibility


Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Otago (Department of Management), course: International Management, 28 entries in the bibliography, language: English, abstract: While countries negotiate the opening of borders for foreign investments and dropping trade barriers in favour of powerful, worldwide acting multinational corporation (MNCs), non-governmental organisations (NGOs) gather people and power for the disadvantaged people of these developments. Somehow the idea of a free, global market economy is not approved by everybody. The capitalistic paradigm seems to have an inbuilt error, the promise of wealth and welfare does not fulfil itself. That is roughly the viewpoint of the supporters of the World Social Forum (World Economic Forum, 2005). Although a subjective point of view, the arguments are connected to this essay's main notion, corporate social responsibility. They lead to the questions why corporate social responsibility should have a right to exist, what proves its validity and what are the reasons for and against it? The following text should provide in depth answer to that. To do that the scene needs to be set at first. This discussion is based upon the definitions of market economy and globalisation. An introduction to the characteristics of MNCs and the reasons why MNCs deserve a closer consideration in this discussion follows. Then corporate social responsibility (C...

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Justice, Morality, and Social Responsibility (PB)


A volume in Research in Social Issues in ManagementSeries Editors: Stephen W. Gilliland, The University of Arizona,Dirk D. Steiner, Université de Nice-Sophia Antipolisand Daniel P. Skarlicki, The University of British ColumbiaThis volume of Research in Social Issues in Management critically examines theoreticalunderpinnings of organizational justice and corporate social responsibility by identifyingmotives underlying desires for justice and by considering responses to injustice. The first setof chapters explores issues of morality, emotions, and social exchange relationships. Thesecan be seen as engines that drive reactions to organizational justice. The second set of chaptersaddresses injustice and recovery, the social systems surrounding justice, and the application ofjustice principles to organizations' environmental and sustainability practices. A commentary chapter highlights ten themes that crossthis interesting collection of paper on Justice, Morality, and Social Responsibility.

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Farhana Ferdousi, Saadia Shabnam, Amir Ahmed Status of Corporate Social Responsibility Practices


Socially responsible performance of business activity is getting more importance and interest now-a-days. This paper explores the existing status and the key areas of corporate social responsibility practice in Bangladeshi business enterprises. An extensive desk study has been conducted to gain a detailed view of the current status and the key areas of CSR practices in the enterprises of Bangladesh. This study also focuses on the problems those are facing by the organization in performing CSR. Based on the secondary data the paper argues that social responsibility is inevitable for the success of Bangladeshi business enterprises. The paper concludes that Bangladesh lags behind in making the expected headway because of the existence of several obstacles. It also suggests some policy prescriptions for the success of business enterprises.

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Mark Durieux Social Entrepreneurship For Dummies


Discover how to bring social responsibility to your business In todays business world, your bottom line isnt measured by your companys financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

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H. Baker Kent Socially Responsible Finance and Investing. Financial Institutions, Corporations, Investors, Activists


A detailed look at the role of social responsibility in finance and investing The concept of socially responsible finance and investing continues to grow, especially in the wake of one of the most devastating financial crises in history. This includes responsibility from the corporate side (corporate social responsibility) as well as the investor side (socially responsible investing) of the capital markets. Filled with in-depth insights and practical advice, Socially Responsible Finance and Investing offers an important basis of knowledge regarding both the theory and practice of this ever-evolving area of finance. As part of the Robert W. Kolb Series in Finance, this book showcases contributed chapters from professionals and academics with extensive expertise on this particular subject. It provides a comprehensive view of socially responsible foundations and their applications to finance and investing as determined by the current state of research. Discusses many important issues associated with socially responsible finance and investing, like moral hazard and the concept of «too big to fail» Contains contributed chapters from numerous thought-leaders in the field of finance Presents comprehensive coverage starting with the basics and bringing you through to cutting-edge, current theory and practice Now more than ever, we need to be mindful of the social responsibilities of all investment practices. The recent financial crisis and recession has changed the financial landscape for years to come and Socially Responsible Finance and Investing is a timely guide to help us navigate this difficult terrain.

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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line


Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the worlds leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the worlds leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, youll find that you can generate significant resources for your cause while achieving financial success.

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Steve May The Handbook of Communication and Corporate Social Responsibility


This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

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Tuokuu Francis Xavier Dery International Oil Companies (IOCs) and Corporate Social Responsibility


This book explores the Corporate Social Responsibility (CSR) programme of Tullow Oil Plc operating in Ghana's emerging oil and gas industry.It examines the role Civil Society, Non-Governmental Organisations (NGOs) and the media play in ensuring that oil and gas companies operating in Africa particularly Ghana operate responsibly. The book is admirably written and in simple language designed for corporate bodies, students, communities, NGOs and government agencies responsible for implementing local content laws. Anyone interested in understanding CSR should get a copy of this book.

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Francois Bedarida The Social Responsibility of the Historian


At a time when the problems of the past have come to haunt many societies, the question of the social responsibility of the scientist and scholar, and of the historian in particular, has also once again become a topical one. In this volume seven internationally known historians consider this important question.

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Max Luca Wiegand Impact Investing. The Future of


Seminar paper from the year 2017 in the subject Business economics - Investment and Finance, grade: 1,0, , language: English, abstract: Throughout the last decades, the global society has increasingly been debating about our responsibility to act in a sustainable and socially acceptable manner, both from a private and a corporate point of view. Over the course of this very discussion, governments, organizations and numerous institutions began to, among others, advocate sustainable energies such as wind and solar power in order to counteract the destruction and global warming of our planet. Since then, also a large part of the companies around the globe have changed their self-concept, moving away from the conception of reckless businesses that are solely being after the maximum profit in everything they do, and striving after the perception of caring yet economically successful enterprises that support both their employees and their (social) environment. As a matter of fact, the so-called corporate social responsibility has become a major aspect on how potential employees or clients assess a company's value nowadays. And as part of this development many enterprises - first and foremost banks and other financial institutions - have, at least to some extent, adjusted their investing behavior as well, representing social awareness and creating additional value through a wide variety of social and/ or sustainable investments. The concept of impact investing - providing a soci...

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Alexandru Ciherean, Francesco Perrini, Alfred Vernis Is there correlation between social and economic value.


The book at hand aims to investigate the correlation between the creation of social and economic value. The main theoretical perspectives considered are Corporate Social Responsibility (CSR), Social Value, Stakeholder Theory and Social Entrepreneurship. The research is based on a sample of ten companies in the oil industry over the period 2000-2009. It shows that in this sector there is definitely a positive correlation between the creation of economic and social value. This conclusion can be extended to sectors characterized by similar conditions and due to the evolution of the economic and social context, more and more sectors will have to face the same issue. Room for further research is left to demonstrate that other sectors characterized by social and environmental impacts face the same situation. The analysis should help shed some light on the importance of creating social value, and should be especially useful to business executives and policy makers interested in the correlation between the creation of social and economic value. All of Alexandru Ciherean's proceeds from the sale of this book will be donated to Fundación Alda.

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Matthias Bielaczek Der Einfluss von Corporate Social Responsibilty auf die Dividendenpolitik eines Unternehmens


Masterarbeit aus dem Jahr 2018 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,3, Universität Kassel, Sprache: Deutsch, Abstract: Within the last couple of years, the topic sustainability gained significant importance. Entrepreneurs are getting more aware of their responsibility and invest into a more efficient and ecological economic behavior. Several studies prove a positive impact of a sustainable approach on the operative performance of a company. A similar development can be witnessed on the capital market, where decisions of investment are no longer taken due to financial matters only, but involving ecological and social aspects into the decision-making process (cf. Wallis, Klein 2015, p. 63). Since the financial resources to promote social responsibility projects in companies are continuously rising, one can assume an equally rising importance of CSR for the companies concerned. To inform the participants of the capital markets about ongoing CSR projects appropriately, many companies publish special reports about their sustainability activities and results. In how far these sustainability-investments do have a considerable impact on the dividend payment has however not been examined yet. Thus, the present paper aims to answer the question, whether CSR measures do have an influence on the company's dividend payment for shareholders. This thesis will focus on the impact of so called sustainability-ratings from the rating agency ASSET4 on the distribution rate...

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Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Cause


Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the worlds foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for todays good corporate citizen.

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Dirk Matten The A to Z of Corporate Social Responsibility


CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and standards in the field. The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from general concepts such as sustainability, stakeholder management, business ethics and human rights to more specific topics such as carbon trading, microfinance, biodiversity, the Base of the Pyramid model and globalisation. In addition to definitions of the most important terms across the wide range of CSR associated topics, this book also covers all the most important codes and guidelines, such as the Equator Principles, the UN Global Compact and ISO standards, as well as providing background on organizations such as the World Business Council for Sustainable Development and Transparency International and profiles of CSR in particular industries and regions. This paperback edition includes all the latest developments in CSR as well as incorporating new sections on boardroom pay, the sub-prime market and the financial crisis. Praise for the first edition: «A complete reference guide…offers an invaluable combination of lessons learned and best practice for the future…provides first–hand insights» (Forum CSR International, October 2008) «This is a timely and innovative contribution to the field of Corporate Social Responsibility» (Retail & Leisure International, February 2008) «…a handy reference to have on the shelf behind your desk…» (Ethical Performance, February 2008) “You will not find a wider display of today’s key global players and their action programs than here.” (CSR–News.net, May 2008) “The book contains a great deal of detailed research.” (Supply Management, May 2008)

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Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach


Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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Dhar Sujoy Marketing the Financial Services to Unbanked Population


The scope and direction of the financial inclusion incorporates the dimension of the inclusive growth. The efficient and optimal allocation of the scarce resources of the nation may be the necessary condition to achieve the social optima but it cannot alone ensure the social welfare maximization. Despite facing the adverse circumstances in both the external and internal economic environment , the Reserve bank of India and the Ministry of Finance, Government of India continuously harping on the financial inclusion as the policy proposition .

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Marina Cuvilceva The importance and significance of Corporate Social Responsibility Reporting


Bachelor Thesis from the year 2012 in the subject Business economics - Accounting and Taxes, grade: 1,3, Martin Luther University, language: English, abstract: Recently Corporate Social Responsibility (CSR) gained pretty much attention in the media and in the business world, mostly because of the corporate scandals, like of Enron or Lehman Brothers, financial market crisis and environmental concerns as well as sequential discussion of CSR and CSR reporting on different levels. This paperanswers the questions if CSR reporting is important and significant topic and if so, then why it is important and why the companies are motivated to report. These answers are gained through analysis of the relevant academic literature, with the help of the statistical data and are illustrated with the real world example, CSR report of Germantelecommunication company Deutsche Telekom AG. The results present that there are few supporting arguments that show that CSR reporting is important to the companies, society and government. Although there are many problems and stumbling points in CSR reporting, which are also partially presented and discussed in this paper, the CSRreporting is of a large interest and is still growing.

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Barbara Rosenstein Evaluation and Social Justice in Complex Sociopolitical Contexts. New Directions for Evaluation, Number 146


This volume is devoted to the theme of social responsibility, social justice, and evaluation. It examines the evaluation–social justice interface and: shares a variety of options and examples from different settings, gives voice to populations whose voices are rarely heard, and contributes to fulfilling the potential of the significant role evaluation can have in promoting social change. First discussing issues related to evaluation, social responsibility, social justice, and marginalized populations in general, it goes on to address issues concerning populations marginalized due to health, psychological, and physical difficulties; their cultural or ethnic/national status; or the specific geopolitical context of Israel. This is the 146th issue in the New Directions for Evaluation series from Jossey-Bass. It is an official publication of the American Evaluation Association.

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Sateesh Gouda M, A.G. Khan, S.L. Hiremath Corporate Social Responsibility in India. Trends, Issues and Strategies


Corporate Social Responsibility (CSR) - the commitment of organizations to balance financial performance with contributions to the quality of life of their employees, the local community and society at large - is gaining worldwide value as a business tool and social effort. The review of literature suggests that many studies have been undertaken globally to understand CSR as a subject of management but there have been very few studies undertaken to understand the other dimension of CSR which is beneficiary (community) aspect of CSR, especially in India. Here, the authors make an attempt to understand the CSR concept from both the dimensions of CSR i.e. management and beneficiaries of CSR (community). The authors try to understand the issues covered by the management and their implementing strategies in order to meet community needs. Also, the authors try to study the requirements and satisfaction of the community in the area where the corporates implement CSR. This type of attempt is the first one in India to study the community awareness and ist knowledge about CSR as well as the organisations working in the community. The present study also tries to measure the impact of CSR activities undertaken by the organizations in a way to have the sustainable development at village level. In this context, the present study plays a significant role in the field of Research Methodology, the field of management as well as social science, especially from the social work perspective. To m...

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Christin Wessels Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study


Master's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.

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Ye Wang The impact of CSR and public platforms on corporate marketing communication


Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate social responsibility (CSR) has become an increasingly important element when stakeholders' make their decisions about enterprises and their products. Currently, most companies still stay on the situation of one-way communication. It is the lack of effective two-way communication between companies and stakeholders that makes a win-win condition hardly be achieved.As the number of netizens and smart phone users increases dramatically. Public platforms such as Facebook, Twitter, LinkedIn, Youtube, Flickr, and Sina Weibo have play an important role in marketing communications. To combine corporate social responsibility with public platform is a new way to improve the brand image, as well as promote products or services. But at the same time, public platform has its uncertainties, on the one hand, too much emphasis on CSR may make customers' attention focused on CSR rather than their products or services; On the other hand, whether the direction of discussion on public platforms is positive or negative is hard to control.This paper aims to shed light on corporate practices regarding the integration of CSR into corporate communication on public platforms. It uses case study method, selects representative CSR activities of three companies, and fig...

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Eugene Agyei Corporate Social Responsibility Awareness and Consumer Purchasing Decision-Making of Sachet Water


Bachelor Thesis from the year 2017 in the subject Business economics - Business Ethics, Corporate Ethics, grade: A, , course: Sociology, language: English, abstract: The purpose of this study was to empirically investigate Corporate Social Responsibility (CSR) awareness and consumer purchasing decision-making of sachet water among University of Ghana students. The study sought to find answers to the following questions: What is the awareness level of CSR activities of sachet water producers in Ghana among consumers? What are consumer perceptions about CSR activities of sachet water producers? How do CSR initiatives of sachet water producers influence purchasing behavior of customers? A sample size of one hundred (100) consumers of sachet water was selected from University of Ghana for the study using the purposive random and convenience sampling method. The data obtained were analysed using Statistical Package for Social Sciences (SPSS 20.0) software. From the study, the researcher found out that, relatively fewer consumers of sachet water are aware of CSR activities of sachet water companies. The study also discovered that more consumers highly perceived environmental friendly activities as corporate socially responsible. The study also revealed that, other factors such as product quality, brand, advertisements and price influence the purchasing decisions of sachet water buyers, even to a greater extent than CSR. It was found that consumers are particularly concerned about q...

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